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http://www.daikin.com/press/2011/111102/index.html

PRESS RELEASE
Issue Date 17th April 2010
Hamburg Süd boosts fleet with new Daikin container refrigeration units

Global reefer container carrier takes delivery of 2,000 more Daikin
container refrigeration machines

Hamburg Süd, a leading player in the global maritime transport of temperature-controlled cargo, has recently taken two large deliveries for a total of 2,000 new Daikin Reefer container refrigeration units. A first order for 1,000 units, placed in October 2009, was followed this February by a second order for a further 1,000 machines.

Hamburg Süd have placed several large orders of Daikin LXE10E units over the last five years and now have a significant portion of their fleet made up of Daikin units. Its latest orders were built at Daikin’s state-of-the-art production facility in China, which opened late 2008.
The German-headquartered ocean carrier says that reduced ownership costs, energy savings and precision of temperature control were key factors in its decision to invest in the new equipment.

“Our decision to purchase these latest Daikin LXE 10E refrigeration units was triggered by a number of key reasons,” said Martin Schoeler, Deputy Director Logistics Technology for Hamburg Süd. “This includes the fact that the total cost of ownership of the LXE10E units has been improved significantly with the introduction of Daikin’s energy management software solution, DTMS.”

To support Hamburg Süd with its expertise in the reefer market, the Daikin refrigeration units will provide the precise temperature control required by the company’s customers, one of the lowest power consumptions available in the market and the excellent reliability that operators have come to expect from Daikin. Hamburg Süd are also benefiting from their decision to retrofit Daikin’s energy-reducing software DTMS across their existing Daikin fleet, lowering fuel consumption and improving performance of the older fleet bringing it to an equal level with new machines.

News Release

Since its foundation in 1871, Hamburg Süd has evolved into a worldwide logistics and ocean transport organization dedicated to providing customers with tailor-made transport solutions. Today, refrigerated cargo is one of the most important commodity groups carried on the company’s container vessels worldwide and it has been
consistently at the forefront of research and new technology developments.

“We are delighted to receive this significant additional business from Hamburg Süd,” says David Marjoram, General Manager Refrigeration Business Unit for ITOCHU Europe plc, Daikin’s global sales agent. “The market for new reefer equipment was hit hard last year by the global downturn. However, the continued confidence of longstanding customers such as Hamburg Süd helped Daikin retain its ranking as the
second largest supplier to the global refrigerated container industry.”

– ends –
For further details please contact:

David Marjoram, General Manager Refrigeration Business Unit, ITOCHU Europe plc
Tel: +44 20 7827 0760 Email: marjoramd@itochu.co.uk

Steve Cameron, CMR pr
Tel: +44 20 8995 3555 Email: steve@cmrsupport.com

Rachael White, CMR pr
Tel: +44 20 8279 9403 Email: rachael@cmrsupport.com

Please download our ºC Newsletter November 2008.

Over the last five years, our market share has grown steadily from 5% to 26%. This growth in market share, along with increased global demand has created a need for additional capacity.

To meet this extra capacity, Daikin Industries, Ltd. has established a new company, Daikin Refrigeration (Suzhou) Co., Ltd in Suzhou Industrial Park, Suzhou, China, which will manufacture the refrigeration units. Established with ¥1.39 billion capital (US$ 12.1 million), mass production is scheduled to begin in October 2008 with a capacity of approximately 40,000 units targeted for 2010.

 With the world’s container box producers concentrated in China, establishing the new 21,000 sq m reefer factory locally moves production closer to  box manufacturers and allows a rapid response to rising demand.  The location will shorten delivery times, enabling us to ship units to Shanghai in as little as 2 days and Qingdao in 5 days – an improvement on shipping times from Japan, which take 10-14 days.

The current Japanese production base in Osaka has an annual manufacturing capacity of 30,000 units. Production will be transferred gradually to the new Chinese company with the combined annual production of both bases supplying world wide markets, set to reach 70,000 units by 2010. In addition, all main parts will be produced in-house, ensuring high quality and shortening lead-time from production to product completion from 17 to 9 days.

For the past ten years Daikin have operated five production plants in China for their air conditioning division and therefore have extensive experience in producing high quality products locally. We will build on this experience to ensure that the reefer products built in China meet the same exacting standards.

In this fast-moving world market, customers rightly expect the highest quality products coupled with fast, efficient delivery and these are two areas where Daikin will continually strive to lead the market.

1-5-73 Hokko-Shiratsu
Konohana-ku
Osaka City
Osaka 554-0041

We realise that some of you haven’t had the opportunity to actually get up close to a Daikin unit and see just how easy it is to use.  We’d like to give you that opportunity and also the chance to meet our service and sales staff face to face.

We started these sessions last year on the West Coast of the USA and they have proved hugely popular.  Our next seminar will be held on 4 April 2008 in Singapore where the following companies will be attending: SeaCastle, Triton, Cronos, TAL, Ge-Seaco, Beacon.  We also have another one scheduled for 16 April 2008, coinciding with the South American Intermodal show in Sao Paolo.  Anyone interested in joining either of these seminars or in finding out about an upcoming seminar near you, please contact the relevant person in your area according to our contacts pages. 

Daikin Touch and Feel Seminars:

In the seminar, engineers will give you an overall introduction to the unit and take you through a practical demonstration to familiarize you with its functions and benefits.  Topics covered will include:

• Features and functions unique to Daikin o How easy it is to set up the machine
• How the machine works o How to change settings – and change set points
• Turning unit on and off o Downloading data from the controller
• Introducing the Daikin controller o How the hot gas defrost system works
• Parts distribution o Fault codes
• Warranties o Technical Support
• Further in-depth training seminars near you

In April, Daikin will once again be hosting a stand at the Sao Paolo Intermodal show in Brazil.  If you plan on visiting, please do drop by our stand to see us at Booth B46.  Details as below. For registration and further information please visit the website below:

Intermodal South America

Transamerica Expo Center
15-17 April 13:00 – 21:00
http://www.intermodal.com.br/